Colors Hikes Ad Rates by 30 Per Cent for Bigg Boss 8

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The Salman Khan-hosted show will launch on September 21. It will feature 12 celebrities living in the house for around 90 days to win the game.

The latest season of Salman Khan-hosted show Bigg Boss is on its way. Colors has announced the launch of Bigg Boss 8 on September 21 and the show will air everyday at 9 pm.
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The format of the show remains the same - 12 contestants will live in a house and compete with each other to win. This season, Bigg Boss will air for 90 episodes. Produced by Endemol India, it will be presented by Snapdeal.com. Oppo Mobile has come on board as the 'powered by' sponsor and Maruti Suzuki has been signed as the 'driven by' sponsor. The associate sponsors for the show are Garnier Men, TVS Motors, Cardekho.com, Bisleri Urzza and JK Tyres.
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