OPPO India to sponsor Colors’ ‘Bigg Boss 8’

[Thakur]

MUMBAI:OPPO India,a global
technology brand with presence in North America,Europe and Asia
has associated with Bigg Boss
season eight as ‘Powered By’
sponsor.The partnership with OPPO
India is a strategic decision, which creates synergies
between both brands as they reach out to their
respective target audiences.
OPPO Mobiles India CEO Tom Lu said, “It’s
been our endeavour to establish a closer
connect with the Indian society ever since we
became a part of it. A hugely popular show
like Bigg Boss on Colors will give us a platform
to come closer to the Indian masses. During
the show, viewers will get to know more about
OPPO’s commitment to designing beautiful
technology products with an open attitude and
how OPPO’s range of innovative smartphones
help create fun memorable moments. We wish
the show enormous success.”
Colors CEO Raj Nayak said, “We are happy to
announce our association with OPPO India as
the powered by sponsor for Bigg Boss season
8 and are glad that OPPO has chosen the show
as a platform to launch its newest campaign.
We look forward to building a positive
relationship with the brand and strengthening
our association.”
The Chinese smartphone brand made its entry
into the Indian market in early 2014 with its
flagship device OPPO N1.
Hosted by Salman Khan, Bigg Boss brings
together celebrities from different walks of life
as they remain isolated from the outside world
while experiencing many twists and turns
during their stay in the Bigg Boss house for
over three months. http://www.indiantelevision.com/mam/marketing/brands/oppo-india-to-sponsor-colors-bigg-boss-8-140825