Star has been the biggest loser post entry of Viacom18 in English GEC space and it all happened bcoz of former's wrong plan. Star stopped showing new content on Star World after launch of Star World Premiere HD with aim of maximising revenue thru subscription based ad free model, it proved to be a major disaster as not only very few people opted for it but Star World which they had converted into likes of "Star Utsav" in English Genre saw viewership collapse. With entry of Comedy Central and Colors Infinity Star has been reduced to what "&TV" is in Hindi GEC category, they try new things but nothing works. Viscom18 is airing good stuff, reality + comedy work well on English GEC while most dramas with sexual content are consumed by people thru OTT. Even action shows are performing great for Colors Infinity much like it does in English Movie space. Let's see what they have in store for us and as Disney is now taking behind curtain decisions for Star it remains to be seen how they try to revamp & compete.