No. It won't work. People are not ready to pay for content on TV specially when it's very limited , repetitive and censored. English GEC audience rather prefers to subscriber OTT and consume diverse porfolio of shows as per their own convenience. If sometime in future government allows SVoD type service without any censor mandate (apart from certain important exceptions) then this model may succeed but still it can't match what OTT offers due to host of factors including big cost involved in just running & distributing the channel.
Honestly Indian people love mix of subscription + ad driven model where both are maintained at a level which is good for for both parties. I am sure that only minute % will even be willing to pay even Rs.50/month for such channels, major audience for these channels is middle class who are very cost cautious, the rich n famous consume it just casually as they can afford to own all content in their personalised theatres at home with comfy recliner + best food to accompany. In India even netflix is considering ad supoprted model to lower monthly charges
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