Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
From a No. 5 position two years back, Colors Kannada (then ETV Kannada) has come a long way to reach the top position in its market.
The regional GEC from TV18 commenced the journey to the top in March 2013 after the launch of the Kannada-language version of ‘Bigg Boss’, with actor Kiccha Sudeep as host.
Thereafter, it has been like a dream run for the channel that sprinted to the second spot in less than a year in a genre that was dominated by Sun TV Network’s Udaya TV.
Deciding to be independent of movies, the channel started building on weekday non-fiction properties (‘Bigg Boss’, ‘Indian’), and followed it up with a strong fiction line-up. In April this year, two years after a major programming overhaul, there was another big change in the offing.
ETV Kannada was rebranded as Colors Kannada, shedding its 14-year-old ETV branding and assuming a younger and more colourful Colors brand.
Incidentally, with BARC India ratings, the channel also hopped on to the No. 1 position, breaking the dominance of Southern major Sun TV Network in a market pegged at around Rs 500 crore (Rs 5 billion).
Viacom18 EVP and project head of regional channels (Colors Kannada, Colors Bangla and Colors Odiya) Ravish Kumar says that the channel has grown on the back of pure programming, events, innovation and most importantly hard work of the team.
Read more at:
http://www.televisionpost.com/special-reports/colors-kannada-the-journey-to-the-top/
The regional GEC from TV18 commenced the journey to the top in March 2013 after the launch of the Kannada-language version of ‘Bigg Boss’, with actor Kiccha Sudeep as host.
Thereafter, it has been like a dream run for the channel that sprinted to the second spot in less than a year in a genre that was dominated by Sun TV Network’s Udaya TV.
Deciding to be independent of movies, the channel started building on weekday non-fiction properties (‘Bigg Boss’, ‘Indian’), and followed it up with a strong fiction line-up. In April this year, two years after a major programming overhaul, there was another big change in the offing.
ETV Kannada was rebranded as Colors Kannada, shedding its 14-year-old ETV branding and assuming a younger and more colourful Colors brand.
Incidentally, with BARC India ratings, the channel also hopped on to the No. 1 position, breaking the dominance of Southern major Sun TV Network in a market pegged at around Rs 500 crore (Rs 5 billion).
Viacom18 EVP and project head of regional channels (Colors Kannada, Colors Bangla and Colors Odiya) Ravish Kumar says that the channel has grown on the back of pure programming, events, innovation and most importantly hard work of the team.
Read more at:
http://www.televisionpost.com/special-reports/colors-kannada-the-journey-to-the-top/
