Niraj Rathod
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Viacom18 will launch Comedy Central, the sixth channel from the stable, on 23 January.
The channel aims to be available in 20 million homes at the time of launch, across analog and digital cable and direct-to-home platforms.
The programming will be a mix of sitcoms, sketch comedy, British comedy, stand ups and gags. Some of the shows the channel will air include Daily Show with John Stewart, South Park, Saturday Night Live, 30 Rock, The Office and Seinfeld.
In India, Viacom18 is planning to take the brand beyond the television screens and is planning to have live events and merchandising.
Viacom18 already airs Hindi general entertainment channel Colors, youth channel MTV, kids channel Nick, English entertainment channel Vh1 and has recently launched action channel for young audience – Sonic.
Initially launched in the US in 1991, Comedy Central started global expansion late 2006. At present, Comedy Central has localised channels in Poland, Germany, Netherlands, Italy, Hungary, Sweden, Ireland, United Kingdom, New Zealand, Israel and Spain.
http://www.indiantelevision.com/headlines/y2k12/jan/jan133.php
The channel aims to be available in 20 million homes at the time of launch, across analog and digital cable and direct-to-home platforms.
The programming will be a mix of sitcoms, sketch comedy, British comedy, stand ups and gags. Some of the shows the channel will air include Daily Show with John Stewart, South Park, Saturday Night Live, 30 Rock, The Office and Seinfeld.
In India, Viacom18 is planning to take the brand beyond the television screens and is planning to have live events and merchandising.
Viacom18 already airs Hindi general entertainment channel Colors, youth channel MTV, kids channel Nick, English entertainment channel Vh1 and has recently launched action channel for young audience – Sonic.
Initially launched in the US in 1991, Comedy Central started global expansion late 2006. At present, Comedy Central has localised channels in Poland, Germany, Netherlands, Italy, Hungary, Sweden, Ireland, United Kingdom, New Zealand, Israel and Spain.
http://www.indiantelevision.com/headlines/y2k12/jan/jan133.php
