The big plan for Prasar Bharati is to enhance India’s soft power and explain the foreign footprint of Indian broadcasting and of Indian films, sources said. This will include making DD India and International Film Festival of India (IFFI) global brands
DD India will be developed as a global brand with bureaus in 15 countries, the Prasar Bharati’s SHABD portal will be developed as global news agency by onboarding over 1000 media entities, including foreign outlets, an Artificial Intelligence (AI) Hub is planned in the MIB, among others