- Joined
- 16 May 2011
- Messages
- 21,066
- Reaction score
- 30,271
HYDERABAD, India
Promising entertaining fare to television viewers in South Indian state Andhra Pradesh, Doordarshan Saptagiri (Telugu) launched four new daily serials Jan. 13 on the occasion of the Sankranti festival.
The four new shows — “Iswarya Kalasam,” “Brundavanam,” “Srinivasa Kalyanam” and “Maa Ayana Bangaram” — would be broadcast from 3 p.m. to 5 p.m. (IST) from Monday to Friday, Sailaja Suman, deputy director general, Doordarshan Kendra, Hyderabad, told reporters.
The serials have been made under the self-financed commissioning (SFC) scheme for the first time in South India.
Replying to a query about competition from private channels, the official said DD is more visible now and that efforts have been made to improve technical aspects and content.
“We are now more responsible and we are also getting the right support from the directorate and the Prasar Bharati board. Luckily, the DTH platform and the digital platform have given us an opportunity to be more visible than comparatively. We had some issues before.
“Now, we are much better technically. When we are available on all platforms in the right mode, it becomes important for the content to improve also. We are focusing more on the content, and visibility is also improving. We had to correct ourselves. We are going the right way. We will certainly cope,” she said.
DD Saptagiri Launches Four New Daily Soaps
..
Promising entertaining fare to television viewers in South Indian state Andhra Pradesh, Doordarshan Saptagiri (Telugu) launched four new daily serials Jan. 13 on the occasion of the Sankranti festival.
The four new shows — “Iswarya Kalasam,” “Brundavanam,” “Srinivasa Kalyanam” and “Maa Ayana Bangaram” — would be broadcast from 3 p.m. to 5 p.m. (IST) from Monday to Friday, Sailaja Suman, deputy director general, Doordarshan Kendra, Hyderabad, told reporters.
The serials have been made under the self-financed commissioning (SFC) scheme for the first time in South India.
Replying to a query about competition from private channels, the official said DD is more visible now and that efforts have been made to improve technical aspects and content.
“We are now more responsible and we are also getting the right support from the directorate and the Prasar Bharati board. Luckily, the DTH platform and the digital platform have given us an opportunity to be more visible than comparatively. We had some issues before.
“Now, we are much better technically. When we are available on all platforms in the right mode, it becomes important for the content to improve also. We are focusing more on the content, and visibility is also improving. We had to correct ourselves. We are going the right way. We will certainly cope,” she said.
DD Saptagiri Launches Four New Daily Soaps
..
