DD will telecast icc ct13 without adv.

[Karthik]

I didn't understand.

 

[mmadhankumar]

I didn't understand.

I mean this ad free telecast is due to the conflict of two rules/laws...

Rule 1: As per ICC broadcast guidelines, no broadcaster should display ads of brands which conflicts with the icc's partners..
that is if icc partners with Pepsi (this is just for example) no TV channel can display ads of Coca Cola during the match.

Rule 2: As per Sports Broadcast Act, the feed producer should provide a clean feed to DD with no ads and DD will display it's own ads with an revenue sharing agreement with the feed producer.

Now it becomes difficult for DD to display it's own ads as per rule 1 they have to show only the ads permitted by icc.

 

[Karthik]

Ok i understood.

 

[Prashant Shridhar]

But it will going to harm dd.
Because first they not earning any revenue through ct13 and secondly they also going to loose revenue which they got their regular prog.