DID L’il Masters has the Biggest Opening amongst all Non-Fiction Launches

[Niraj Rathod]

Having premiered on April 28 with a stupendous opening of 5.8 TVR (as per TAM figures), Zee TV’s Knorr Soupy Noodles DID Li’l Masters powered by Lotus Refineries has emerged as the undisputed winner in the TRP race, beating the launch day ratings of all other non-fiction launches including Sony TV’s Kaun Banega Crorepati (5.2 TVR), Sony TV’s Jhalak Dikhla Ja- 4 (4.1 TVR), Just Dance (3.7 TVR) on Star Plus in the last 1 year. The grand opening of the second season of Zee TV’s dance reality show for kids follows the record-breaking opening of 6.7 TVR to which the first season of the show had premiered in April 2010. The handsome ratings of both the seasons of DID L’il Masters prove that it is spectacular talent and not the lure of celebrities that scores on the tube!
-indiantelevision

 

[iS THAT ME]

It is indeed, a nice program. I'll follow it !

 

[Gagan]

DID Li’l Masters lifts Zee TV to No. 2

MUMBAI: Helped by the kids version of its popular dance reality show Dance India Dance, Zee TV has added 29 GRPs (gross rating points) to its last week's scorecard, narrowing the gap with the Hindi GEC leader Star Plus.

Zee TV is now 23 GRPs away from Star Plus, but this gap could widen once again next week as the Aamir Khan Sunday morning show Satyamev Jayate is expected to get blockbuster debut ratings.

As per TAM data (HSM, 4+, C&S) for week ended 5 May, Zee TV recorded 239 GRPs and has climbed back to the second position. Interestingly, Dance India Dance Li’l Master 2 audition has garnered 6.2 TVR. Since its debut last week, DID Li’l Masters has captured the top position among the Hindi GECs. The show premiered on 28 April with a 5.8 TVR.

According to Zee TV, the second season of the show has beaten the launch day ratings of all other non-fiction shows in the last one year, including Sony’s Kaun Banega Crorepati (5.2 TVR), Jhalak Dikhla Ja- 4 (4.1 TVR) and Star Plus’ Just Dance (3.7 TVR).

Zee TV’s fiction show Pavitra Rishta (3.47 TVR) has also seen improvement in ratings and has become the sixth most watched show.

Star Plus continued to lead the genre with an addition of seven GRPs. The channel closed the week with 262 GRPs. Five of its fiction shows are in the ‘Top 10 shows’ list.

Sony Entertainment Television (Set) slipped back to No. 3, losing 20 GRPs to end with 220 points. In the last week, the channel had aired 3Idiots, which had helped it retain its No. 2 position. Set’s crime-based shows, C.I.D (3.37 TVR) and Crime Petrol (3.34 TVR) have slipped to the bottom of the Top 10 shows ladder.

Colors, meanwhile, has settled at No. 4, maintaining its 195 GRPs. Balika Vadhu was the only show from the channel that found its place among the top 10. Once the No. 1 show, Balika Vadhu stood at No. 5 with 3.66 TVR.

Sab, the second GEC from Sony, lost 6 GRPs to clock 104 points. Star's second GEC, Life OK, added two GRPs to end the week with 85 GRPs.

Sahara One with 41 GRPs (43 GRPs) remained at the bottom of the ladder.