Discovery bags Europe media rights for Olympic 2018–24


30 Aug 2013
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Discovery Communications, the parent of Eurosport, has added the Olympic rings to its portfolio of offerings, making it a very strong player in sports broadcasting in Europe.

Discovery has bagged from the International Olympic Committee (IOC) all TV and multi-platform broadcast rights in Europe for the four Olympic Games in the 2018–24 period for EUR 1.3 billion. Discovery has acquired the rights in all territories in Europe except for the Russian Federation.

With an average of 10 channels in every market and the #1 European online and OTT sports offerings, Discovery and Eurosport will deliver more coverage across more screens than ever before to over 700 million people across Europe.

Discovery and Eurosport’s coverage of the Games will be enhanced by strong free-to-air access and innovative partnerships with broadcasters and distributors.

In a world of increasingly ‘anytime, anywhere’ viewing, the Olympic Games are an unparalleled live event that aggregates enormous audiences and captures the world’s attention in a way that continues to become more valuable for marketers, distributors and fans.

IOC president Thomas Bach said, “This is a significant agreement for Discovery and the IOC, and we are excited to have Eurosport, the pan-European home of Olympic sports, as a partner.

This agreement ensures comprehensive coverage of the Olympic Games across Europe, including the guarantee to provide extensive free-to-air television coverage in all territories.

Discovery and Eurosport have demonstrated a major commitment to the Olympic Games, to Olympic sports and to the future of the Olympic Movement.

The revenue generated from this long-term partnership will be redistributed by the IOC across the Olympic Movement to support the development of sport around the world.

Discovery and Eurosport have also made an exciting commitment to partner with the IOC to develop the new Olympic Channel across Europe.

Above all, this agreement ensures that sports fans in Europe will be able to enjoy excellent coverage of the Olympic Games and Olympic sports, both during and outside Games time, on their platform of choice.

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