MUMBAI: Discovery Kids has announced that it is targeting to expand its reach in the states of Tamil Nadu, Andhra Pradesh and Telangana with the launch of Tamil and Telugu language feeds. The Tamil feed has already been introduced starting 24 March while the Telugu language feed will be launched from 1 April.
The launch of these new feeds will help Discovery Kids in further consolidating its position in the kids’ genre. Discovery Kids, after the launch of Bandbudh aur Budbak in February 2018, has created a stir in the kids' genre by garnering close to 200 per cent increase in TV ratings, 160 per cent + increment in TSV (time spent per viewer) and more than 30 per cent increase in reach.
Discovery Kids begins Tamil, Telugu feeds
The launch of these new feeds will help Discovery Kids in further consolidating its position in the kids’ genre. Discovery Kids, after the launch of Bandbudh aur Budbak in February 2018, has created a stir in the kids' genre by garnering close to 200 per cent increase in TV ratings, 160 per cent + increment in TSV (time spent per viewer) and more than 30 per cent increase in reach.
Discovery Kids begins Tamil, Telugu feeds
