Discovery launches sports channel "D-SPORTS" in India
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Dinesh jain
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No Channel is Available in HD Feed Only..
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The channel went live on 6 February and reached about 35 million households.
In this fast evolving digital space where more and more digital platforms are providing live coverage of several sports events, Discovery Networks, in the current scenario, does not see owning a digital platform as the best profitable business in India. Though, it is entering the digital space with its remarkable IPs which they are licensing across multiple digital Over-The-Top (OTT) platforms.
“We are acquiring linear and digital rights for every property. We are creating digital brands with digital native players which we will be licensing through multiple platforms. My objective is to serve the digital consumers; the consumers who are looking at things digitally. And launching a digital platform is subscale for us.”
The channel will be a part of the sports tier via a subscription model on both DTH and cable in both HD and SD. It has already partnered with Hathway and bunch of other cable platforms and are in talks with several DTH players. “The channel will be distributed in the same way as our other channels,” added Bajaj.
Bajaj also opined that the channel has received very strong response from the advertisers. In its initial phase, the channel does not plan to have any advertisements to hit the scale and distribution for a lucrative business of its advertisers.
The network is marketing the channel thoughtfully. It is promoting the channel community wise rather than massively. “It is best to target specific communities to market the channel rather than doing one or two big promotional activities,” added Bajaj.
DSport, Discovery's expansion into under-served areas beyond factual | Indian Television Dot Com
In this fast evolving digital space where more and more digital platforms are providing live coverage of several sports events, Discovery Networks, in the current scenario, does not see owning a digital platform as the best profitable business in India. Though, it is entering the digital space with its remarkable IPs which they are licensing across multiple digital Over-The-Top (OTT) platforms.
“We are acquiring linear and digital rights for every property. We are creating digital brands with digital native players which we will be licensing through multiple platforms. My objective is to serve the digital consumers; the consumers who are looking at things digitally. And launching a digital platform is subscale for us.”
The channel will be a part of the sports tier via a subscription model on both DTH and cable in both HD and SD. It has already partnered with Hathway and bunch of other cable platforms and are in talks with several DTH players. “The channel will be distributed in the same way as our other channels,” added Bajaj.
Bajaj also opined that the channel has received very strong response from the advertisers. In its initial phase, the channel does not plan to have any advertisements to hit the scale and distribution for a lucrative business of its advertisers.
The network is marketing the channel thoughtfully. It is promoting the channel community wise rather than massively. “It is best to target specific communities to market the channel rather than doing one or two big promotional activities,” added Bajaj.
DSport, Discovery's expansion into under-served areas beyond factual | Indian Television Dot Com
rahul1117kumar
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D sports priced Rs 32.
Justlita22
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rahul1117kumar said:
It was 16 in Discovery website yesterday all of suden hike in Price.
Dinesh jain
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Good News Guys..
Though he did not name the board, a source said Discovery is almost on the verge of bagging the New Zealand Cricket Board broadcast rights. No broadcaster in India has the rights at this stage. The timing of the matches, played in the early morning, limits the rights value.
Discovery may take a shot at the media rights for the Indian Premier League (IPL). “The focus is on getting properties at the right valuation including the IPL,” said Bajaj.
The price of the standard definition version of DSPORT is fixed at Rs 12.6 on reference interconnect offer (RIO), while the high-definition version will cost around Rs 32.
“We are being carried on the base pack of cable TV networks. We are in talks with DTH operators for carriage of the new channel,” said Bajaj.
At launch, DSPORT will be a part of the sports tier via a subscription model on both DTH and cable in HD as well as SD.
TelevisionPost: Latest news/Research, India’s Television, Cable, DTH, TRAI
Though he did not name the board, a source said Discovery is almost on the verge of bagging the New Zealand Cricket Board broadcast rights. No broadcaster in India has the rights at this stage. The timing of the matches, played in the early morning, limits the rights value.
Discovery may take a shot at the media rights for the Indian Premier League (IPL). “The focus is on getting properties at the right valuation including the IPL,” said Bajaj.
The price of the standard definition version of DSPORT is fixed at Rs 12.6 on reference interconnect offer (RIO), while the high-definition version will cost around Rs 32.
“We are being carried on the base pack of cable TV networks. We are in talks with DTH operators for carriage of the new channel,” said Bajaj.
At launch, DSPORT will be a part of the sports tier via a subscription model on both DTH and cable in HD as well as SD.
TelevisionPost: Latest news/Research, India’s Television, Cable, DTH, TRAI
Dinesh jain
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SarfaRaZ said:
no ,FYI TV 18 Also Having HD Feed Only...
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