Discovery’s focus on creating new growth engines in 2014

Thakur

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MUMBAI: 2014 is a very significant year for infotainment broadcaster Discovery .

First, it expanded its offerings
considerably and showed ambition by launching three new channels, one of which marked a serious move into the Hindi entertainment space.

Another reason is that it was
decided that the 10-year joint venture distribution company
with Multi Screen Media (MSM) would end.

While refusing to talk about the distribution scene, Discovery
South Asia executive VP, GM Rahul Johri said that clear goals were identified for 2014: Expand Discovery’s portfolio of channels and offer finest entertainment
Create next growth engines
Build new and unique viewer segments Continue to offer compelling advertising platforms
Leverage digital environment
Continue to localise across channels Build on affiliate strength http://www.televisionpost.com/special-reports/discoverys-focus-on-creating-new-growth-engines-in-2014/
 
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