JitendraKumar
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MUMBAI: Taking a step towards further strengthening its ARPU (average revenue per user), direct-to-home (DTH) market leader Dish TV has announced the implementation of differential pricing for its subscribers in the four key metro cities of Delhi, Mumbai, Pune, and Kolkata.
As per the plan, all pack prices, for new as well as existing subscribers of Dish TV, would be increased by Rs 10 each in the four cities. Meanwhile, customers in these places will be provided additional services like express call centre queues and express service facilities.
Incidentally, Dish TV will be the first DTH company to introduce differential pricing.
Dish TV offers five packs starting from Rs 240 per month (New Super Family pack) to Rs 499 per month (New Titenium).
Other packs include Maxi Sports (Rs 285), All Sports (Rs Rs 335), and Platinum Sports (Rs 460 per month).
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As per the plan, all pack prices, for new as well as existing subscribers of Dish TV, would be increased by Rs 10 each in the four cities. Meanwhile, customers in these places will be provided additional services like express call centre queues and express service facilities.
Incidentally, Dish TV will be the first DTH company to introduce differential pricing.
Dish TV offers five packs starting from Rs 240 per month (New Super Family pack) to Rs 499 per month (New Titenium).
Other packs include Maxi Sports (Rs 285), All Sports (Rs Rs 335), and Platinum Sports (Rs 460 per month).
Read More