Dish TV launches Rs 99 pack to net Phase III subs in Telugu, Kannada markets

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DTH operator Dish TV has launched a new package called ‘Khushi’ for the states of Andhra Pradesh, Telangana and Karnataka with the aim of acquiring subscribers in digital addressable system (DAS) Phase III areas.

To cater to the specific needs of Telugu and Kannada audiences, Dish TV has created a unique plan that gives the user the freedom to choose and make their own monthly pack.

With Khushi, consumers in the three states can choose the all-new Khushi pack at Rs 99 with 150+ channels and services in digital quality including 45 South Indian channels (11 Telugu and five Kannada channels).

For customers who will switch from analogue cable to DTH, Dish TV is providing a custom-made 17 entertainment add-on packs ranging from Rs 25 to Rs 75 per month and regional add-ons starting from Rs 10 per month.

Besides, subscriber can enjoy wholesome Telugu and Kannada entertainment at as low as Rs 139 per month.

Popular kids add-on with complete Telugu entertainment is priced at Rs 164 per month, while wholesome Kannada entertainment is priced at Rs 169 per month.

The sports add-on pack with complete Telugu and Kannada entertainment is available at Rs 189 per month. Dish TV CEO Arun Kapoor said, “Over the years, we have observed the trend of viewer preferences prevailing in the Tier II and Tier III markets.

They have an inclination for regional content.

Keeping this in mind, Dish TV has always been at the forefront to provide innovative solutions to enhance the TV viewing experience for our subscribers in regional markets.”

Read more at: http://www.televisionpost.com/dth/dish-tv-launches-rs-99-pack-to-net-phase-iii-subs-in-telugu-kannada-markets/ | TelevisionPost.com
 
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DishTV launches customised packs in Karnataka, AP & Telangana

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In a bid to acquire subscribers in Karnataka, Andhra Pradesh and Telangana during Phase III areas of Digital Addressable System (DAS), direct to home (DTH) operator DishTV has launched a new package called Khushi, which offers customers the power to create their own pack.
The new includes 45 South Indian channels, five Kannada channels and 11 Telugu channels.
For the customers moving to DishTV, the company offers various options by providing them a choice of custom-made 17 entertainment add-on packs ranging from Rs 25 - 75 per month and regional add-ons starting from Rs 10 per month.
Subscribers can avail best of Kannada entertainment at as low as Rs 139 per month and wholesome Kannada entertainment at Rs 169 per month. Further to appease the need for sports enthusiasts, the sports add on with best of Kannada entertainment is available at Rs 189 per month.
For accessing Telugu entertainment, customers will have to pay Rs 139 per month. Popular kids add on with complete Telugu entertainment is priced at Rs 164 per month and the sports add on with complete Telugu entertainment will be available at Rs 189 per month.
DishTV CEO Arun Kapoor said, “Over the years we have observed the trend of the viewer preferences prevailing in the Tier 2 and Tier 3 markets. They have an inclination for regional content. Keeping this in mind DishTV has always been at the forefront to provide innovative solutions to enhance the TV viewing experience for our subscribers in regional markets.”
He further added, “Now, with the extension of deadline for the phase III of TV digitisation in India, we aim to capitalise the huge captive user base, which would be switching from analogue cable to digital platform. Khushi offers its subscribers the ‘Power to create your own pack’ and ensure that they enjoy seamless services with uninterrupted entertainment at cost effective rates.”

http://www.indiantelevision.com/dth/dth-operator/dishtv-launches-customised-packs-in-karnataka-ap-telangana-160203
 
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