Thakur
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MUMBAI: In yet another aggressive move following its Rs 8 daily recharge, direct-to-home (DTH) operator Tata Sky has announced a new base pack at just Rs 99 a month for the five south Indian states of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala.
These modular packs, called the ‘My pack’ (‘Naa pack’ in Andhra and Telangana, ‘Yenathu pack’ in Tamil Nadu, ‘Nanna pack’ in Karnataka, and ‘Ente pack’ in Kerala), will allow viewers to avail varied regional channels at a reasonable cost.
The pack comprises over 100 channels with various genres including regional, general news, entertainment and movies.
Additionally, subscribers can add different language-specific channel packs (Tamil, Telugu, Malayalam, and Kannada) of their choice. Importantly, the pack will be available to new as well as existing subscribers.
Tata Sky chief communication officer Malay Dikshit commented, “This move will help Tata Sky to tackle analogue users in the region situated within urban and rural areas.
Being price- and value-sensitive, subscribers were keen to do away with the other language channels that they didn’t view as a part of their base pack and stick to a bouquet of only their favourite language channels.
This pack is the answer for all those subscribers.” According to the company, given the challenge of digitisation, such customised and mini packs will give the DTH sector a much needed push.
This Rs 99 pack will address this need and provide access to more regional content at price points better than cable or analogue services
Read more at:
http://www.televisionpost.com/dth/tata-sky-introduces-rs-99-pack-for-5-southern-states/
These modular packs, called the ‘My pack’ (‘Naa pack’ in Andhra and Telangana, ‘Yenathu pack’ in Tamil Nadu, ‘Nanna pack’ in Karnataka, and ‘Ente pack’ in Kerala), will allow viewers to avail varied regional channels at a reasonable cost.
The pack comprises over 100 channels with various genres including regional, general news, entertainment and movies.
Additionally, subscribers can add different language-specific channel packs (Tamil, Telugu, Malayalam, and Kannada) of their choice. Importantly, the pack will be available to new as well as existing subscribers.
Tata Sky chief communication officer Malay Dikshit commented, “This move will help Tata Sky to tackle analogue users in the region situated within urban and rural areas.
Being price- and value-sensitive, subscribers were keen to do away with the other language channels that they didn’t view as a part of their base pack and stick to a bouquet of only their favourite language channels.
This pack is the answer for all those subscribers.” According to the company, given the challenge of digitisation, such customised and mini packs will give the DTH sector a much needed push.
This Rs 99 pack will address this need and provide access to more regional content at price points better than cable or analogue services
Read more at:
http://www.televisionpost.com/dth/tata-sky-introduces-rs-99-pack-for-5-southern-states/
