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I think you are missing the big picture. They have a lot of customers from Pakistan, Afghanistan, Middle East, Malaysia, Iran, Sri Lanka and Bangladesh.
That is not Indian Subscribers data submitted to TRAI/MIB.
Dish Lanka is own company so u cant add that to Dish TV India subscribers data.
Even if there are subscribers in other nations, they cannot be called legal users as their subscribers date is not submitted to TRAI. Dish TV can show only Indian users data hence market share is calculated on that.