Doordarshan to launch infotainment channel soon?

[Shantanu]

The national broadcaster, Doordarshan, is soon likely to wade into uncharted territory as it prepares to attract niche audience through launch of a dedicated infotainment channel.

Sources said Doordarshan is set to take on the domination of international networks in the field of infotainment by launching its own dedicated channel. The national broadcaster is in talks with foreign and national production houses to partner with it for production of dedicated programmes and documentaries.

It is understood that the proposal for starting an infotainment channel for the public service broadcaster was made in an effort to fill the gap for a channel that telecast programmes related to science, wildlife, nature and history.


Currently, Doordarshan
telecasts infotainment programmes on its various channels and does not have a special channel dedicated to serving the needs of this kind of specialised programming.
By creating such a dedicated channel, Doordarshan hopes to make inroads into the niche market so far dominated by several foreign channels like Discovery, National Geographic and History TV.

Doordarshan to launch infotainment channel soon?

 

[wewake]

DD have lot of Channels and not a single one is upto the mark. And on every second day they are announcing new channels, revamps and leagues to compete. Even Channels like Star Utsav, Rishtey etc are far better than DD National.

Thing is that PB don't want to spend money on it's Channels. They always seek free feeds or feeds in less amount and that too with own term and conditions.