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Tata Sky shifts the bulk of its labour force from other states to cater to the growing demand for DTH services in the four metros
In the past two months, Tata Sky has shifted the bulk of its workforce from other states to cater to the growing demand for direct-to-home (DTH) services in the four metros. This is no surprise, given that the deadline for digitisation in Delhi, Mumbai, Kolkata and Chennai was October 31 and DTH firms and multiple-system operators (MSOs) were eyeing a windfall.
In India, where local cable operators (LCOs) are known to under-declare their subscriber figures, the mandatory shift from analogue cable to digital addressable systems has brought much cheer for these companies. In the past two months, DTH companies have seen a jump of two to three times in set-top box sales. A senior Tata Sky executive says: “Generally, the four metros account for 15 per cent of our subscriber additions. In last two months, this has risen to 40 per cent.”
The biggest push in sales was seen in Delhi, followed by Kolkata, Chennai and Mumbai (the level of digitisation in Mumbai is already high).
DTH firms, cable operators make windfall in metros
In the past two months, Tata Sky has shifted the bulk of its workforce from other states to cater to the growing demand for direct-to-home (DTH) services in the four metros. This is no surprise, given that the deadline for digitisation in Delhi, Mumbai, Kolkata and Chennai was October 31 and DTH firms and multiple-system operators (MSOs) were eyeing a windfall.
In India, where local cable operators (LCOs) are known to under-declare their subscriber figures, the mandatory shift from analogue cable to digital addressable systems has brought much cheer for these companies. In the past two months, DTH companies have seen a jump of two to three times in set-top box sales. A senior Tata Sky executive says: “Generally, the four metros account for 15 per cent of our subscriber additions. In last two months, this has risen to 40 per cent.”
The biggest push in sales was seen in Delhi, followed by Kolkata, Chennai and Mumbai (the level of digitisation in Mumbai is already high).
DTH firms, cable operators make windfall in metros
