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NEW DELHI: India’s first genre
specific Hindi entertainment channel,
Epic is all set go on air by the end of
the year and will showcase content
based on Indian history, folklore and
mythology in a contemporary format.
It is the first segmented channel in
Indian television.
Mukesh Ambani, Anand Mahindra
and Rohit Khattar are the three
promoters of the company.
Mahindra
& Mahindra chairman and managing
director Anand Mahindra speaking on
the occasion said that the landscape
of Hindi entertainment is undergoing
a dramatic transformation and in
order to appeal to an evolved
audience, and to sustain their
engagement, there was a need for a
revolution in the broadcast space.
“We have all been entertained with
the history and mythology of India
through books and grandparents'
stories. These stories will now come
to life on television in a
contemporary manner,” he added
The channel identified fragmentation
of audiences as a huge opportunity
for differentiated and genre specific
content. By integrating India’s rich
heritage with the current
consumption patterns, the channel is
creating original content within the
Indian history, folklore and
mythology genre and will be using a
contemporary story telling format.
Epic Television network founder and
managing director Mahesh Samat
commented, “The ‘segmented’
content will allow viewers to choose
and consume genre-specific content
of their liking. Our vision is to create
a brand in television that will
translate our vibrant past into
entertainment with the objective of
creating new IPs, strong characters
and new heroes that strike a chord
with audiences.”
The channel will have action, drama,
comedy, supernatural and narrative
non-fiction content, set against
Indian history and mythology. The
stories will be innovative with high
production quality and a distinct look
that will appeal to both men and
women. Most of the content will be
shot at real locations with HD
cameras. The programming line-up
has a mix of fiction shows, narrative
non-fiction shows, short form
content as well as films at launch.
Epic channel set to roll out by end 2014 | Indian Television Dot Com
specific Hindi entertainment channel,
Epic is all set go on air by the end of
the year and will showcase content
based on Indian history, folklore and
mythology in a contemporary format.
It is the first segmented channel in
Indian television.
Mukesh Ambani, Anand Mahindra
and Rohit Khattar are the three
promoters of the company.
Mahindra
& Mahindra chairman and managing
director Anand Mahindra speaking on
the occasion said that the landscape
of Hindi entertainment is undergoing
a dramatic transformation and in
order to appeal to an evolved
audience, and to sustain their
engagement, there was a need for a
revolution in the broadcast space.
“We have all been entertained with
the history and mythology of India
through books and grandparents'
stories. These stories will now come
to life on television in a
contemporary manner,” he added
The channel identified fragmentation
of audiences as a huge opportunity
for differentiated and genre specific
content. By integrating India’s rich
heritage with the current
consumption patterns, the channel is
creating original content within the
Indian history, folklore and
mythology genre and will be using a
contemporary story telling format.
Epic Television network founder and
managing director Mahesh Samat
commented, “The ‘segmented’
content will allow viewers to choose
and consume genre-specific content
of their liking. Our vision is to create
a brand in television that will
translate our vibrant past into
entertainment with the objective of
creating new IPs, strong characters
and new heroes that strike a chord
with audiences.”
The channel will have action, drama,
comedy, supernatural and narrative
non-fiction content, set against
Indian history and mythology. The
stories will be innovative with high
production quality and a distinct look
that will appeal to both men and
women. Most of the content will be
shot at real locations with HD
cameras. The programming line-up
has a mix of fiction shows, narrative
non-fiction shows, short form
content as well as films at launch.
Epic channel set to roll out by end 2014 | Indian Television Dot Com
