So if Star cricket is priced at Rs.25 then actual cost to DTH operator is only Rs.12.58.
TRAI had capped the tariff of pay tv channels at Rs.5/mo few years back.
Then one question arises : How pricing for channel packs/a la cart packs is done by DTH operators ?
Also I come across one news article in which 'billing as per digital package' is mentioned.
"While digitization is mostly done in phase I & II and MSOs have seeded set up boxes, they have not started billing as per the digital package which is significantly higher than current prices they are charging subscribers. Once the billing as per the digital package starts, DTH players including Dish TV would have more headroom to increase ARPUs, says Nomura."
Full Report :
http://www.moneylife.in/article/dis...ectations-but-arpu-remains-subdued/32853.html
According to this, it seems that once full digitization is completed by next year, billing as per digital package will be started which will be significantly higher than current price that is being charged to subscribers.
If some of our distinguished members throw some light on this pricing issue, then it will be very much helpful to all others.