ESS eyes Rs 550 million from Olympics

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Karthik

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ESPN Star Sports, the official broadcaster of 2012 London Olympics in India, is targeting advertising revenue of Rs 550 million from the 16-day event which will be held from 28 July to 12 August with the opening ceremony on 27 July.

More at:
http://www.indiantelevision.com/mam/headlines/y2k12/june/junmam25.php
 
The sportscaster has roped in Tata DoCoMo as co-presenting sponsor while Airtel Digital TV has come on board as the associate sponsor, say sources.

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