Etihad Airways and Swarovski team up for the airline’s new onboard First Class amenit

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3 Nov 2010
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Etihad Airways has launched new amenity kits for male and female passengers travelling in First Class on flights between Abu Dhabi and London, Paris, Geneva, Sydney and Melbourne. In the following weeks, the new kits will be made available progressively across the airline’s First Cass long-haul route network.

The new amenity kits will include:

•for women, a black cosmetic purse detailed with exclusive crystals by Swarovski and products from La Prairie such as moisturiser, hand cream and lip balm; and
•for men, a black leather cufflink box with amenities, such as a shaving kit with Schick Xtreme 3 razor and shaving cream.

Further items include toothbrush and toothpaste, ear plugs, socks and eyeshades.

The amenity kits are designed to provide a comfortable in-flight experience during long-haul flights, though design and style were also a priority consideration. This was a first time airline amenity collaboration for Swarovski, responsible for the design of the female cosmetic purse.

Lee Shave, Vice-President of Product and Services, Etihad Airways, said, “In our market research, we found that very few airlines are developing product suited to the needs of female travellers, so we created these separate amenity product lines to suit to the specific tastes of both our male and female guests.

Shave added, “The kits will be added by complemented by tailored male and female loungewear, an offering exclusive to Etihad Airways First Class passengers.”
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