iDJ
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- 23 Aug 2018
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Viacom bought out few regional channels.Because I saw every ETV channel rebrand to colors for example ETV rajasthan to news 18 rajasthan
They should have started with ETV Bharat though. A multilingual news presence wouldn't have hurt. They have become a South centric network. I recall ETV being a popular Odia and Bengali brand growing up. I miss those days.All these years ETV did not have a national presence. Now it is painstakingly trying to get one, that too in all the possible big languages. ETV will not let go of these assets any time soon by selling them to anyone.