The channel will be made available to all the
national DTH platforms like Airtel, Tata Sky,
Dish TV, Videocon, Sun, DD Direct and Reliance
DTH. It will also be available on the local
network in Gujarat. While the channel didn't
divulge the names of the advertisers on board,
it said that most of the national brands and lot
of regional clients would be active from the
day one. Fast moving consumer goods (FMCG)
and pharma are two categories that have spent
heavily on the channel.
As for the marketing and promotion of the
channel, a promo is being run on all the ETV
channels for past one month. There are also
outdoor promotions across key markets in
Gujarat. ETV also runs a general entertainment
channel in the market. The other news
channels in the Gujarat market are TV9, GS TV
(belongs to Gujarat Samachar), Sandesh News
and VTV Gujarati News.
Tags : ETV, Neeraj Attri, Jagdish Chandra