Viacom18 unveils new channel identity of Colors Marathi
MUMBAI: On the occasion of Gudi Padwa - the Marathi New Year, Viacom18 has unveiled the new channel identity of Colors Marathi, the channel based on cultural ethos of Maharashtra.This is a part of the recent announcement by Viacom18 on expanding its portfolio byrebranding five ETV regional general entertainment channels under the Colors brand name.
The foray was flagged off by Colors Marathi in a star-studded Gudi Padwa extravaganza on 20 March, 2015 by revealing the channel’s new identity.
The change will be brought alive on 22 March, 2015 by airing the visual extravaganza - theMarathi International Film and Theatre Awards(MICTA), an event that saw the best in Marathi film and theatre celebrate the success of the industry in Dubai. ReAd MOre HEre