TV18 to have one channel for Punjab, Haryana and Himachal under News18 brand.
MUMBAI: TV18-owned ETV News Network is set to revamp its regional news channel ETV Haryana/Himachal, which will be renamed News18 Punjab/Haryana/Himachal. The revamped channel will be unveiled on 10 April.
The regional news channel’s coverage was earlier limited to Haryana and Himachal Pradesh, but in its new avatar it will also cover Punjab, which is the biggest market among the three.
In fact, industry sources say that a major focus of the channel will be Punjab, followed by Haryana and Himachal Pradesh in that order.
ETV News Haryana/Himachal was launched on 28 March 2014. At that time, ETV News Network managing editor Rajesh Raina had revealed the company’s plan to launch a channel dedicated to Punjab.