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The Netherland-based Exset B.V. and Bangalore-based Maheshwari Electronics and Cable TV (Maheshwari Electronics) have reached a hall-mark agreement which could potentially transform the digitization landscape across South India as the country goes into the final phases of digitization. This will ensure delivery of path breaking service and the next generation content protection system to the cable fraternity in the region.
As per the agreement, Exset B.V. will be responsible for providing DMS, CAS and Middleware to the customers/cable operators of Maheshwari Electronics for its Digital Cable Platform. This association is set to help drive governance, television commerce, advertising and magazines services in a predominantly one–way environment to its entire end–consumers lighting up their TV space. DMS will allow Maheshwari Electronics to offer new services to its customers in a one way broadcast environment; these could include magazine, shopping, government apps.
The award winning DMS coupled with the reach of Maheshwari Electronics would make digitization available in the true sense of it to the last mile operator even in the far-flung areas. Alex Borland, Managing Director and CEO of Exset BV said, “We are proud to be associated with Maheshwari Electronics as their content protection and monetization partner. This reinforces our commitment to the last cable operator wanting to digitize and I am glad & proud that an able partner like them has joined hands with us.
DMS bridges the gap between technology and Value-Added Services for digital TV deployments and allows digital television platforms to be created, which can then be monetized in a new dynamic way, which benefits the end users from new information and entertainment services. It enables the cable operators to meet the challenges of digitization, and also result in positive impact on their revenue stream.
Anil Kabra, Managing Director of Maheshwari Electronics and Cable TV said, “We are delighted to have Exset as a partner to secure the content of the cable operator and roll-out our Middleware/VAS strategy. This association will help us to explore new VAS streams - Advertising, On-Demand, Interactive, and Information Services to name a few. We are certain that with the highest level of security and the middleware value proposition presented; will help us to drive ARPU’s to new levels”.
PK Acharya, Regional Director –South Asia of Exset said, “Exset’s value proposition is unparalleled in terms of offering the next generation of security and also paves the way for driving greater ARPUs, unlocking new revenue stream, and consequently driving the platform to greater expanses and profitability. Our association with Maheshwari Electronics will certainly set a trend in the Indian market for reach, delivery, security & enhancement of ARPU”.
Exset Partners With Maheshwari To Drive Digitization In South India - Light Reading – India Telecom News, Telecommunication News
.
As per the agreement, Exset B.V. will be responsible for providing DMS, CAS and Middleware to the customers/cable operators of Maheshwari Electronics for its Digital Cable Platform. This association is set to help drive governance, television commerce, advertising and magazines services in a predominantly one–way environment to its entire end–consumers lighting up their TV space. DMS will allow Maheshwari Electronics to offer new services to its customers in a one way broadcast environment; these could include magazine, shopping, government apps.
The award winning DMS coupled with the reach of Maheshwari Electronics would make digitization available in the true sense of it to the last mile operator even in the far-flung areas. Alex Borland, Managing Director and CEO of Exset BV said, “We are proud to be associated with Maheshwari Electronics as their content protection and monetization partner. This reinforces our commitment to the last cable operator wanting to digitize and I am glad & proud that an able partner like them has joined hands with us.
DMS bridges the gap between technology and Value-Added Services for digital TV deployments and allows digital television platforms to be created, which can then be monetized in a new dynamic way, which benefits the end users from new information and entertainment services. It enables the cable operators to meet the challenges of digitization, and also result in positive impact on their revenue stream.
Anil Kabra, Managing Director of Maheshwari Electronics and Cable TV said, “We are delighted to have Exset as a partner to secure the content of the cable operator and roll-out our Middleware/VAS strategy. This association will help us to explore new VAS streams - Advertising, On-Demand, Interactive, and Information Services to name a few. We are certain that with the highest level of security and the middleware value proposition presented; will help us to drive ARPU’s to new levels”.
PK Acharya, Regional Director –South Asia of Exset said, “Exset’s value proposition is unparalleled in terms of offering the next generation of security and also paves the way for driving greater ARPUs, unlocking new revenue stream, and consequently driving the platform to greater expanses and profitability. Our association with Maheshwari Electronics will certainly set a trend in the Indian market for reach, delivery, security & enhancement of ARPU”.
Exset Partners With Maheshwari To Drive Digitization In South India - Light Reading – India Telecom News, Telecommunication News
.
