&flix HD & SD has added on LCN : 551 & 552 respectively..( on Zee Studio HD & SD's LCNs) June 01,2018..
- Thread starter Rom1moR
- Start date
- Replies: Replies 6
- Views: Views 4,085
Ramvignesh
Member
- Joined
- 20 Oct 2017
- Messages
- 501
- Reaction score
- 282
Bro u r wrong zeestudio is got replaced by &flix they just rebranded zeestudio to &flix
But dish tv wants to take credibility then also that they have "added" it...
- Joined
- 23 Feb 2018
- Messages
- 480
- Solutions
- 1
- Reaction score
- 561
Well, I thought so too. But according to Zee Entertainment officials, they are not rebranding the Zee Studio channel. They are claiming that the Zee Studio channel is being discontinued and that &flix is a new channel from them.
Quote: (from this article -->ZEEL's NEW English Movie Channel)
We asked Prathyusha Agarwal, chief marketing officer, the reason behind not re-branding Zee Studio and launching a new English movie channel. She says, "Zee Studio and &flix provide different offerings and there was a need gap and the new channel is bringing up fresher and larger than life offerings. We were looking at an overall portfolio of different segments and what the offerings are that we want to bring and, in that context, &flix becomes our new channel to launch. Zee Studio has its own place and has its performance. Hence, trying to modify that into something which has a totally different offering, we don't think that works."
So, is &flix replacing Zee Studio? She says, "That's not how we are thinking. We are looking at this as a new movie channel. We don't see the role of Zee Studio given that we will now have two channels in the English movie category; so that becomes redundant as an offering. It is not about replacing this. Zee Studio had its own space and the kind of programming we had for it; it had its own kind of audience, but this is definitely the larger segment that we wanted to chase."
