&flix : Launchin on June 3, Sunday,at 1pm..(Launched)

Zee may revamp AndTv including the logo, along with content in few months. But Punit goenka ruled out star Bharat model.
 
We asked Prathyusha Agarwal, chief marketing officer, the reason behind not re-branding Zee Studio and launching a new English movie channel. She says, "Zee Studio and &flix provide different offerings and there was a need gap and the new channel is bringing up fresher and larger than life offerings. We were looking at an overall portfolio of different segments and what the offerings are that we want to bring and, in that context, &flix becomes our new channel to launch. Zee Studio has its own place and has its performance. Hence, trying to modify that into something which has a totally different offering, we don't think that works."

&flix to replace Zee Studio as ZEEL's English movie channel

Two different channels it is
 
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So is the Zee Studio channel rebranding to &flix or the new channel is being launched separately from Zee Studio and the old one will shut down?

Tomorrow’s Zee Studio schedule is just showing Movie placeholders.
 
I think this is not a rebranding case, it's a replacement case. &flix will be a new channel & it will replace Zee Studio as it's going to shutdown. &flix will just take Zee Studio slot to make it's way to Dth & cable TV just like Viacom18 shutdowned MTV Indies & replaced that slot with new channel, MTV Beats.
 
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Guys, read that article on afaqs. It says Zee studio will eventually become redundant. That means it won't be shutting now, but soon it will, most likely for their regional channels
 
&flix to replace Zee Studio as ZEEL's English movie channel

After launching English movie channel &Privé HD in September 2017, Zee Entertainment Enterprises is launching one more English movie channel &flix in standard definition (SD) and high definition (HD) options.

According to industry sources, ZEEL's English movie channel - Zee Studio - will soon go off-air with &flix being its replacement.

www.afaqs.com/news/story/53036_flix-to-replace-Zee-Studio-as-ZEELs-English-movie-channel
 
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