Thakur
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MUMBAI: Gearing up for a full
fledged launch very soon,upcoming
Hindi news channel Focus News
has undergone a makeover.
Dropping its earlier logo and colour
combination, the channel has
revamped with fresh colours of red and white.
Ideated by JWT and executed by Clayground, the same logo format will be adopted for its other regional channels namely Focus Haryana, Focus Bangla, Focus Odisha, Focus NE and Focus Hi Fi, in the next two weeks.
The on air look has also been changed, which has been done by an in house team.
The new logo has the map of the world fitted inside the ‘o’. Speaking on the change, Focus Group CEO Neeraj Sanan says, “Red and white
are the colours of news channels.
We wanted a unique dimension with an interesting shade.”
While the regional channels have been fully distributed, the national channel is currently available only on Videocon d2h, Tata Sky and
from 1 November on DD Freedish.
The group is awaiting its last leg of clearance from the Ministry of Information and Broadcasting for
its satellite transfer request.
Focus News is currently situated on Measat which makes it cumbersome while dealing with
cable operators as it has to give a dish and IRD box for every operator.
It is looking at shifting to Intelsat. http://www.indiantelevision.com/television/tv-channels/news-broadcasting/focus-group-changes-channel-packaging-for-more-focus-141020
fledged launch very soon,upcoming
Hindi news channel Focus News
has undergone a makeover.
Dropping its earlier logo and colour
combination, the channel has
revamped with fresh colours of red and white.
Ideated by JWT and executed by Clayground, the same logo format will be adopted for its other regional channels namely Focus Haryana, Focus Bangla, Focus Odisha, Focus NE and Focus Hi Fi, in the next two weeks.
The on air look has also been changed, which has been done by an in house team.
The new logo has the map of the world fitted inside the ‘o’. Speaking on the change, Focus Group CEO Neeraj Sanan says, “Red and white
are the colours of news channels.
We wanted a unique dimension with an interesting shade.”
While the regional channels have been fully distributed, the national channel is currently available only on Videocon d2h, Tata Sky and
from 1 November on DD Freedish.
The group is awaiting its last leg of clearance from the Ministry of Information and Broadcasting for
its satellite transfer request.
Focus News is currently situated on Measat which makes it cumbersome while dealing with
cable operators as it has to give a dish and IRD box for every operator.
It is looking at shifting to Intelsat. http://www.indiantelevision.com/television/tv-channels/news-broadcasting/focus-group-changes-channel-packaging-for-more-focus-141020
