Dileep Kumar
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Fox Life Celebrating your birthday today .
Fox Life birthday today
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Thakur
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Fox Life India, a channel that offers everything in the lifestyle genre from music, fashion, party, style to reality, has just turned one! And it’s been a year of celebrating food, fashion, music and travel. Owned by Fox International Channels (FIC), Fox Life India was launched on 15 June, 2014.
Back to the roots
The channel has seen multiple name changes. From Fox History and Entertainment, it was renamed Fox History and Traveller in May 2011. In October 2011, it became Fox Traveller and last year, the channel was christened Fox Life.
Going through numerous revamps by logos changes, the channel changed its logo five times from November 2008 to present. Subsequently as the channel dropped history related shows from its programming milieu and only had content related to travel and sight-seeing, it took on the name of Fox Traveller. Finally making a stagnant move, the channel changed its name to Fox Life, thus turning it into a lifestyle channel.
Action over the last 12 months
While it started as a channel that showcased travel and food, Fox Life later expanded the genre by adding lifestyle elements to the programming mix.
Fox International Channels India business head Swati Mohan believes that the journey has always been fun and the one with Fox Life has been truly spectacular. “Fox Life is a huge lifestyle channel in the FIC portfolio worldwide and here in India, we’re trying to keep on that global legacy while maintaining our local flavour. It’s a perfect mix of Indian and global content that showcases various aspects of lifestyle. Our fans and audience have loved the change,” Mohan tells Indiantelevision.com.
Back to the roots
The channel has seen multiple name changes. From Fox History and Entertainment, it was renamed Fox History and Traveller in May 2011. In October 2011, it became Fox Traveller and last year, the channel was christened Fox Life.
Going through numerous revamps by logos changes, the channel changed its logo five times from November 2008 to present. Subsequently as the channel dropped history related shows from its programming milieu and only had content related to travel and sight-seeing, it took on the name of Fox Traveller. Finally making a stagnant move, the channel changed its name to Fox Life, thus turning it into a lifestyle channel.
Action over the last 12 months
While it started as a channel that showcased travel and food, Fox Life later expanded the genre by adding lifestyle elements to the programming mix.
Fox International Channels India business head Swati Mohan believes that the journey has always been fun and the one with Fox Life has been truly spectacular. “Fox Life is a huge lifestyle channel in the FIC portfolio worldwide and here in India, we’re trying to keep on that global legacy while maintaining our local flavour. It’s a perfect mix of Indian and global content that showcases various aspects of lifestyle. Our fans and audience have loved the change,” Mohan tells Indiantelevision.com.
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