Fox Network to cut down its ad-break duration to two minutes by 2020

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The Fox broadcast network wants to follow the move by NBC Universal in cutting back key advertising time.

By 2020, the Fox network has a goal to cut prime-time advertising time to two minutes an hour from around 13 minutes currently, according to media executives.

Fox also wants to increase some branded content pods doing prime-time programming.

Fox Network to cut down its ad-break duration to two minutes by 2020
 
Shantanu said:
The Fox broadcast network wants to follow the move by NBC Universal in cutting back key advertising time.

By 2020, the Fox network has a goal to cut prime-time advertising time to two minutes an hour from around 13 minutes currently, according to media executives.

Fox also wants to increase some branded content pods doing prime-time programming.

Fox Network to cut down its ad-break duration to two minutes by 2020
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So this means there going to be a price hike in fox subscription package in US.
 
By then Disney will have already taken over the fox channels and this will become irrelevant to them
 
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