PRK
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The number of free TV viewership households in India is estimated to touch 46 million by 2020, a growth of over 50 per cent, mainly due to the rise of state- run DTH operator DD Free Dish, said a report by global consultancy EY.
“The implementation of the tariff order of 2017 could further push the free TV viewer base to 46 million by 2020,” the report said. It observed that with the new tariff order, customers would have to choose between paying more to receive pay channels of their choice or opt for free television, which will help further drive subscriptions from price-conscious consumers.
Read full article: Free TV viewership to touch 46 million households by 2020, says EY report
“The implementation of the tariff order of 2017 could further push the free TV viewer base to 46 million by 2020,” the report said. It observed that with the new tariff order, customers would have to choose between paying more to receive pay channels of their choice or opt for free television, which will help further drive subscriptions from price-conscious consumers.
Read full article: Free TV viewership to touch 46 million households by 2020, says EY report
