Dinesh jain
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Within a month of launching India’s first jewellery shopping channel, Gemporia TV,
The JV had launched Gemporia TV on 23 September,
which is currently available on direct-to-home (DTH)
platforms Dish TV and Videocon d2h. It expects to be on Tata Sky before Diwali.
Gemporia TV will initially be available on DTH platforms
and select multi-system operators (MSOs) in certain cities.
“We may go to cable on certain selected metros. Our take
is that if you can’t afford DTH, then you are possibly not
able to afford our jewellery,” Goyal added.
The channel will have content in English and Hindi. It is
largely targeted at females but will also offer products for
males. It will have thematic programmes.
Gemporia TV owners bet big on TV, plans more channels in jewellery space | TelevisionPost.com
The JV had launched Gemporia TV on 23 September,
which is currently available on direct-to-home (DTH)
platforms Dish TV and Videocon d2h. It expects to be on Tata Sky before Diwali.
Gemporia TV will initially be available on DTH platforms
and select multi-system operators (MSOs) in certain cities.
“We may go to cable on certain selected metros. Our take
is that if you can’t afford DTH, then you are possibly not
able to afford our jewellery,” Goyal added.
The channel will have content in English and Hindi. It is
largely targeted at females but will also offer products for
males. It will have thematic programmes.
Gemporia TV owners bet big on TV, plans more channels in jewellery space | TelevisionPost.com
