Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
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MUMBAI:With increasing number of channels in the country,much
of the interior towns have found
solace in having free-to-air(FTA)
channels.
Doordarshan’s own Direct to Home (DTH) service Freedish has found 12 million active subscribers in the interior parts of the country with its list of FTA channels.
Discussing the FTA market were MCCS India CEO Ashok Venkatramani, TAM Media Research LV Krishnan, Zee Entertainment Enterprises chief content and creative officer Bharat
Ranga, Reliance Broadcast Network Limited (RBNL) CEO Tarun Katial and RK Swamy Media
group senior VP K Satyanarayana.
The session was moderated by Chrome Data Analytics and
Media Pankaj Krishna.
Krishna started off by asking Satyanarayana if advertisers are monetising the platform to
which he said that Freedish has very few satellite channels and it is not necessary to look at FTA channels particularly for media
planning. However, he stated that research shows that Freedish is able to add 10 per cent
incremental reach so it has more monetisation scope.
Venkatramani heads three channels under the ABP brand name which hasn’t yet gone pay and in fact isn’t available on Freedish either. He said, “We haven’t gone pay because the
ecosystem doesn’t allow us to do so. The price at which we sell channels to MSOs is not in our
hands. Freedish is too expensive and cost per household is Rs 30.” FTA channels depend heavily on advertising revenue and according
to Venkatramani, this is not sustainable and he doesn’t see any incremental reach happening
in the news genre.
http://www.indiantelevision.com/dth/dth-operator/going-fta-suits-most-broadcasters-and-advertisers-140908
of the interior towns have found
solace in having free-to-air(FTA)
channels.
Doordarshan’s own Direct to Home (DTH) service Freedish has found 12 million active subscribers in the interior parts of the country with its list of FTA channels.
Discussing the FTA market were MCCS India CEO Ashok Venkatramani, TAM Media Research LV Krishnan, Zee Entertainment Enterprises chief content and creative officer Bharat
Ranga, Reliance Broadcast Network Limited (RBNL) CEO Tarun Katial and RK Swamy Media
group senior VP K Satyanarayana.
The session was moderated by Chrome Data Analytics and
Media Pankaj Krishna.
Krishna started off by asking Satyanarayana if advertisers are monetising the platform to
which he said that Freedish has very few satellite channels and it is not necessary to look at FTA channels particularly for media
planning. However, he stated that research shows that Freedish is able to add 10 per cent
incremental reach so it has more monetisation scope.
Venkatramani heads three channels under the ABP brand name which hasn’t yet gone pay and in fact isn’t available on Freedish either. He said, “We haven’t gone pay because the
ecosystem doesn’t allow us to do so. The price at which we sell channels to MSOs is not in our
hands. Freedish is too expensive and cost per household is Rs 30.” FTA channels depend heavily on advertising revenue and according
to Venkatramani, this is not sustainable and he doesn’t see any incremental reach happening
in the news genre.
http://www.indiantelevision.com/dth/dth-operator/going-fta-suits-most-broadcasters-and-advertisers-140908
