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VADODARA: Multi-system operators (MSOs) have made rapid strides in Prime Minister Narendra Modi’s state.
This has been possible because they worked along with the local cable operators (LCOs).
Speaking at a panel during the Vadodara leg of TelevisionPost.com’s digital initiative GroundPost, GTPL COO Shaji Mathews said that when digitisation was announced five years back, there was a lot of confusion in the market. “Many were apprehensive if the MSOs and LCOs would be able to digitise as they never worked together. Nonetheless, with the approach of the deadline, they started working as a team.
While the MSOs arranged the STBs, conditional access system, and installed headends, LCOs put all their efforts into installing the STBs in consumers’ homes.” Comparing the digitisation drive with a five-match cricket series, Mathews said that the cable industry had won the first match of the series. “The second match involves CAF/KYC while the third is packaging. The fourth is broadband and HD.
The final match will be to get back our customers from DTH. We need to win this series by winning all the matches,” he said.
According to the MSOs, Gujarat is conducive to digitisation.
People have learnt from the first two phases and started voluntary digitisation in Phases III and IV.
IndusInd Media & Communications’ Jayesh Pandya said, “We have taken digitisation very positively.
I think technology and transparency are important for its success.
There has to be transparency between MSOs and LCOs. LCOs in Phases III and IV are asking for digital signals.
It is taking some time owing to technological challenges.” DEN Networks’ Sarabjit Singh Saini added that LCOs in Gujarat understood the business. “There is no threat to their business.
It was quite the contrary in the analogue days. Considering everything, I believe Phases III and IV will be much more successful,” he said.
Read more at:
http://www.televisionpost.com/cable/gujarat-a-potent-market-for-das-phases-iii-iv/
This has been possible because they worked along with the local cable operators (LCOs).
Speaking at a panel during the Vadodara leg of TelevisionPost.com’s digital initiative GroundPost, GTPL COO Shaji Mathews said that when digitisation was announced five years back, there was a lot of confusion in the market. “Many were apprehensive if the MSOs and LCOs would be able to digitise as they never worked together. Nonetheless, with the approach of the deadline, they started working as a team.
While the MSOs arranged the STBs, conditional access system, and installed headends, LCOs put all their efforts into installing the STBs in consumers’ homes.” Comparing the digitisation drive with a five-match cricket series, Mathews said that the cable industry had won the first match of the series. “The second match involves CAF/KYC while the third is packaging. The fourth is broadband and HD.
The final match will be to get back our customers from DTH. We need to win this series by winning all the matches,” he said.
According to the MSOs, Gujarat is conducive to digitisation.
People have learnt from the first two phases and started voluntary digitisation in Phases III and IV.
IndusInd Media & Communications’ Jayesh Pandya said, “We have taken digitisation very positively.
I think technology and transparency are important for its success.
There has to be transparency between MSOs and LCOs. LCOs in Phases III and IV are asking for digital signals.
It is taking some time owing to technological challenges.” DEN Networks’ Sarabjit Singh Saini added that LCOs in Gujarat understood the business. “There is no threat to their business.
It was quite the contrary in the analogue days. Considering everything, I believe Phases III and IV will be much more successful,” he said.
Read more at:
http://www.televisionpost.com/cable/gujarat-a-potent-market-for-das-phases-iii-iv/
