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HATHWAY Re 1 PER CHANNEL PER MONTH OFFER FOR MUMBAI
Hathway Cable and Datacom, a multiple system operator (MSO), on Tuesday countered Dish TV with a service offering customers basic package of 160 channels for Re 1 per channel per month. Hathway’s services will be offered beginning November 1, and this offer is limited to Mumbai.
Hathway’s new pricing strategy enables cable TV customers to view digital quality television for a full month for less than Rs 1 per channel.
The cost of the Basic Pay Tier Package, where consumers can watch 176 channels comprising all their favorite categories, is Rs 160 + taxes.
The Cable TV major Hathway has priced the Medium Pay Tier Package, which offers 233 TV channels, at Rs 220 + taxes.
Hathway is also offering Premium Pay Package at Rs 275 + taxes for watching 258 channels.
All packages include Hindi General Entertainment Channels (GECs), Hindi Movies, Hindi News, International Channels, Kids Channels, Sports, Infotainment, Lifestyle, Music Regional, All India Radio and some interactive game channels.
To meet statutory requirements, Hathway will also offer a Basic Tier Service Package comprising Free To Air channels which will cost the consumer only Rs 100 + taxes per month.
Consumers subscribing to the basic packages also have the option to subscribe to the India Cricket package with an additional cost of Rs. 365 per year + Taxes. There are also some add-on packs which are being developed for these subscribers which will be announced shortly.
“Hathway is known for serving its customers in the best possible way and with this announcement we have proved once again that Hathway is committed towards serving its customers with best service in the country at a very affordable price. This also proves that Digital cable is far more superior to DTH, both in terms of quality as well as price,” said K Jayaraman, MD & CEO, Hathway Cable & Datacom.
Recently, Hathway introduced a new Digital cable broadband combo, which will be available across Hathway direct points in Mumbai, Delhi, Pune, Aurangabad, Bangalore and Hyderabad.
Source: Hathway’s new strategy enables cable TV users to view channels for Rs 1 per channel per month | TelecomLead.com
ALSO READ: NEW PACKAGES BY HATHWAY:
Cable service firm Hathway has launched four new packages for its consumers, with the dates for digitization completion approaching nearer.
With the packages announced, Hathway customers will be able to view digital quality television for a full month for less than Rs 1 per channel.
Hathway will offer a basic pay tier package with 169 channels for only Rs 160 and taxes, while the medium pay tier package will offer 225 TV channels for Rs 220 and taxes. The premium pay package will offer a bouquet of 251 channels for Rs 275 and taxes per month, while free to air channels will be available for consumers for Rs 100 and taxes.
The packages will be applicable to all consumers commencing from November 1, 2012.With the aim of making cable TV accessible to a large section of the masses, Hathway made the announcement.
Hathway and its associate companies provide cable TV services across 140 cities in India and the broadband services in 22 cities. It has about nine million analog cable homes, two million digital cable homes and about 1.6 million broadband homes.
Source: Hathway announces four new channel packages
