Hathway to not renew MSM Media Distribution contract in DAS II areas

  • Thread starter Thakur
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  • Replies: Replies 15
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Rahulan Ratnarajah said:
I think MSM channels need to show more ads to make up their profit margins. ...

But they are charging very high price( ₹4.7 lakhs for 10 sec slot) to advertisers so they are also not interested. ;)
 
Sarkar said:
But they are charging very high price( ₹4.7 lakhs for 10 sec slot) to advertisers so they are also not interested. ;)

OMG ; Is that so :s

How can they recover those big money spent to land major football rights like FA cup, Seria A & La Liga ..... if they lose both customers & advertisers ....

These poor strategies might bankrupt MSM :shy
 
Rahulan Ratnarajah said:
OMG ; Is that so :s

How can they recover those big money spent to land major football rights like FA cup, Seria A & La Liga ..... if they lose both customers & advertisers ....

These poor strategies might bankrupt MSM :shy

They have lost all money in acquiring those rights so they are charging premium price from advertisers as well as subscribers :dodgy
 
All of this will cause nothing but but loss to Hathway. People don't care about ratings of a channel. Sab Tv fares well on the fourth position pushing back Life OK. Hathway is just gonna loose subscribers to DTH this way and our Cable operator is already facing the brunt here. Agreed Sony should not be the greedy one here when clearly their network is overall behind when compared to Viacom's and Star's offerings. But with the matches being aired on Sony Six and Max, subscribers are getting furious.
 
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