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MUMBAI: The Indian festival season is fast approaching and all major Hindi general entertainment channels (GECs) are pulling out new programming rabbits from their hats to lure in viewers.
What’s more, with brands loosening their purses considerably for advertising purposes during the festival season, fresh programming is the best way for broadcasters to offer them a big bang for their buck.
From Colors' Bigg Boss Season 9 to Sony's Power Couple , from Star Plus' Aaj Ki Raat Hai Zindagi to Zee TV's I Can Do That , broadcasters are adding muscle to their programming with star power because in a country like India, nothing works its charm better on the general public than Bollywood celebrities. So major A-list stars like Amitabh Bachchan, Salman Khan and Farhan Akhtar are prepping up to weave their magic on the small screen soon.
Read More In Details Here
What’s more, with brands loosening their purses considerably for advertising purposes during the festival season, fresh programming is the best way for broadcasters to offer them a big bang for their buck.
From Colors' Bigg Boss Season 9 to Sony's Power Couple , from Star Plus' Aaj Ki Raat Hai Zindagi to Zee TV's I Can Do That , broadcasters are adding muscle to their programming with star power because in a country like India, nothing works its charm better on the general public than Bollywood celebrities. So major A-list stars like Amitabh Bachchan, Salman Khan and Farhan Akhtar are prepping up to weave their magic on the small screen soon.
Read More In Details Here
hya:tup
