• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

Hindi movie channels write a firm script during IPL; news channels fall marginally

26 May 2011
Reaction score
MUMBAI: The IPL storm has failed to blow away the ratings of the Hindi movie channels while the Hindi news channels have seen a marginal fall.

In an earlier analysis, Indiantelevision.com had shown how the Hindi general entertainment channels (GECs) had managed to tame the Indian Premier League (IPL) monster this year.

The Hindi movie channel genre has witnessed a spike in share during the IPL season 4. The genre surged to a share of 21.49 per cent during the IPL window, as against 12.72 per cent in the four weeks prior to the tournament. For the next four weeks post-IPL, the genre share slipped to 15.87 per cent, according to TAM data (C&S, 4+, Hindi speaking market).

Explains Zee Cinema business head Mohan Gopinath, “The IPL season coincides with the summer vacations. So movie channels gain during this period as there is ample time at disposal to watch movies. Also, they have various promotions running during this season such as kids’ content, special movie premieres and contests to attract the young ones and the family."

Besides showing various kids'movies such as Taarzan The Wonder Car and Taare Zameen Par, Zee Cinema also had a special contest running -- Cinema's_'Khel_Khel_Mein'. The channel had roped in actress Tisca Chopra for below the line (BTL) promotions, which was activated across the country and was aired during the commercial breaks.

Meanwhile, the Hindi news channels segment dropped marginally to a genre share of 5.36 per cent during the IPL, from 5.64 per cent in the four weeks before the IPL. The genre share rose to 6.2 per cent during the four weeks post IPL.

Thread starter Similar threads Forum Replies Date
JollyLNB Article Fifty shades of differentiation: The evolution of Hindi movie channels DreamDTH Articles Discussions 16
D DTH Updates LCN of few Hindi Movie Channels changing w.e.f. 17th october Tata Sky 7
Sagar LCNs of 6 Hindi movie channels have undergone change effective 28th May '18 Tata Sky 8
Justlita22 Hindi Movie Channels on Tata Sky Tata Sky 1
K Subtitles in English for Hindi movie channels TV Channels News 15
Thakur Star India’s Hindi movie channels to air special on Salman Khan's ‘Bajrangi Bhaijaan’ TV Channels News 1
Rushil Hindi GECs and movie channels witness gains in Week 24 TV Channels News 2
Thakur No change in pecking order of Hindi movie channels; Zee Cinema leads individual ratin TV Channels News 0
N nice hindi movie channels Airtel Digital TV 16
S Festive fervour continues on Hindi movie channels this week TV Channels News 0
Rushil Hindi Movie Channels Comparision On DTH DTH Support & Comparisons 11
D Please send ur feedback to hindi movie channels TV Channels News 5
K Free Hindi Movie channels for 10 days!!! Airtel Digital TV 7
SPANDAN Are Hindi movie channels economically viable? TV Channels News 0
kramkumar Hollywood movie channels FREE with Hindi New Movies pack on airtel digitalTV!! Airtel Digital TV 5
Gssran DishTv Has Maximum Hindi Movie Channels Dish TV 7
M@zh@R Today on Hindi Movie Channels TV Channels News 189
DreamDTH.com Article BARC WK 23: Rishtey Cineplex becomes No.1 Hindi Movie channel on Free Platforms within 8 days of relaunch DreamDTH Articles Discussions 0
Alok Tiwary Discussion Is BDM a Bhojpuri GEC or Hindi Movie channel? TV Channels News 7
VMDishHD Good News DISHTV Added Hindi Movie Channel ( Surya Cinema LCN 4032) Dish TV 3
DreamDTH.com Article Tata Sky offering Hindi Movie add-on packs free for 5 days to select customers DreamDTH Articles Discussions 0
avipersistent Sad News One Hindi movie channel to be removed soon from Dishtv Dish TV 0
happy_penguin Discussion Are there any good free to air Hindi movie channel ? TV Channels News 34
Basil Article &xplor HD – ZEEL’s new premium Hindi movie offering DreamDTH Articles Discussions 46
SarfaRaZ DDF Exclusive Star Launching 2 Regional Sports Channel & 2 Hindi Movie Channel by 31st Dec 18 TV Channels News 110

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock