How Disney-Star became the king of the Hindi movie genre — and what the rest can do

[DreamDTH]

An aggressive acquisition spree combined with proper scheduling and rotation of movies across its channels has given Disney-Star the lead in the Hindi movie genre. However, the impending Zee-Sony merger, Goldmines Telefilms’ Dhinchaak and a rapidly growing Viacom18 could pose a stiff challenge.

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