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Disney India is building Hungama as an urban-focused national kids channel, a senior company official said.
While Hungama was so far focused on the Hindi-speaking markets (HSM), the channel is now looking to build a loyal viewership base in South India.
Distribution has been spruced up in South India while the content is getting refreshed with new shows.
Hungama is launching a new Japanese anime show, ‘Perman’, on 17 October.
This will be followed by a local comedy adventure show, ‘Chacha Bhatija’, from 24 October onwards. The local animation show has been produced by Maya Digital.
These shows will be packaged under the Dusshera and Diwali specials currently running on Hungama.
The channel has roped in three brands, namely Perfetti, Dabur and Kelloggs, for the festival initiative.
As per BARC ratings, Viacom18’s Nick is the top kids channel in the country, followed by Turner India’s Cartoon Network and Pogo.
Disney’s Hungama and Disney Channel sit at the fourth and fifth positions respectively. On the content front, the channel is focusing its energies on local animation.
Hungama’s content is under three major categories—comedy, action adventure and local shows. Japanese anime content forms the bulk of the international content.
The comedy line-up includes Japanese anime series ‘Shin Chan’ and ‘Doraemon’, which are also the channel’s tent-pole shows. The action adventure bucket comprises ‘Pokemon’ and ‘Beyblade’.
The local animation shows include action adventure series ‘Vir: The Robot Boy’, ‘Bunty Aur Babli’, chase comedy shows ‘Eena Meena Deeka’ and ‘Chai Chai’. ‘Vir’ and ‘Eena Mena Deka’ are produced by Maya Digital Studios while ‘Bunty Aur Babli’ and ‘Chai Chai’ are produced by Toonz Animation.
“Our content comes in three compartments—comedy, action adventure and local shows.
We are strengthening the third compartment and adding variety to the first,” said Disney India VP content and communication Vijay Subramanian.
The channel gets most of its viewership from ‘Doraemon’, ‘Shinchan’, ‘Pokemon’ and local animation. Subramanian underlined that Hungama is an urban-focused pan-India channel.
In fact, the entire Disney India kids network is focused on urban markets. “As the next step in our evolution, we are focusing on South India.
It is already making significant contribution to the channel. We aspire to be an all-India brand,” he averred.
Read more at:
http://www.televisionpost.com/tvp-special/hungama-turns-to-south-india-for-growth/
While Hungama was so far focused on the Hindi-speaking markets (HSM), the channel is now looking to build a loyal viewership base in South India.
Distribution has been spruced up in South India while the content is getting refreshed with new shows.
Hungama is launching a new Japanese anime show, ‘Perman’, on 17 October.
This will be followed by a local comedy adventure show, ‘Chacha Bhatija’, from 24 October onwards. The local animation show has been produced by Maya Digital.
These shows will be packaged under the Dusshera and Diwali specials currently running on Hungama.
The channel has roped in three brands, namely Perfetti, Dabur and Kelloggs, for the festival initiative.
As per BARC ratings, Viacom18’s Nick is the top kids channel in the country, followed by Turner India’s Cartoon Network and Pogo.
Disney’s Hungama and Disney Channel sit at the fourth and fifth positions respectively. On the content front, the channel is focusing its energies on local animation.
Hungama’s content is under three major categories—comedy, action adventure and local shows. Japanese anime content forms the bulk of the international content.
The comedy line-up includes Japanese anime series ‘Shin Chan’ and ‘Doraemon’, which are also the channel’s tent-pole shows. The action adventure bucket comprises ‘Pokemon’ and ‘Beyblade’.
The local animation shows include action adventure series ‘Vir: The Robot Boy’, ‘Bunty Aur Babli’, chase comedy shows ‘Eena Meena Deeka’ and ‘Chai Chai’. ‘Vir’ and ‘Eena Mena Deka’ are produced by Maya Digital Studios while ‘Bunty Aur Babli’ and ‘Chai Chai’ are produced by Toonz Animation.
“Our content comes in three compartments—comedy, action adventure and local shows.
We are strengthening the third compartment and adding variety to the first,” said Disney India VP content and communication Vijay Subramanian.
The channel gets most of its viewership from ‘Doraemon’, ‘Shinchan’, ‘Pokemon’ and local animation. Subramanian underlined that Hungama is an urban-focused pan-India channel.
In fact, the entire Disney India kids network is focused on urban markets. “As the next step in our evolution, we are focusing on South India.
It is already making significant contribution to the channel. We aspire to be an all-India brand,” he averred.
Read more at:
http://www.televisionpost.com/tvp-special/hungama-turns-to-south-india-for-growth/
