They are also not happy with NTO 2. Their bouquets are highly discounted and that's the reason their bouquets are subscribed by many. Their a la carte channel prices are still high. They are afraid that they might have to either reduce a la carte price or increase bouquet price. Both will impact them negatively.
I think Broadcasters like Times Group, Discovery won't b much impacted even after adopting NTO 2.0 be it increasing bouquet price or reducing standalone channel price..... In both cases people will b happy to opt for bouquet and get few more channels rather than save few rupees by choosing standalone chs
Problem is for big broadcasters like zee, sony, star, Viacom18..... They r likely to b impacted both ways.... If they decide to reduce standalone price and keep bouquet price same then lot many users might opt for few chs and saving decent amount while if they decide to increase bouquet price and keep standalone price same then even more will ditch bouquet and just take very few important channels.... 2nd case is more risky and ofcourse keeping channels out of bouquet and just available on standalone basis would mean channel would not remain viable to sustain