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Subhash Chandra-promoted Zee Media Corporation Ltd (ZMCL) is converting its Uttar Pradesh/Uttarakhand-focused regional news channel Zee Sangam into a national Hindi news channel named India 24×7.
The new channel will be inaugurated by Chandra on 24 October. India 24×7 will be a free-to-air channel that will be available across all platforms in the Hindi speaking market.
It will complement ZMCL’s Hindi news channel Zee News. Incidentally, India 24×7 will be the first news channel from Zee Media stable without the Zee brand.
“Zee Sangam is being converted into a national channel called India 24×7. The channel will be inaugurated by Subhash Chandra on 24 October,” said a source close to the development.
While Zee News competes with top channels in the Hindi news genre like Aaj Tak, ABP News, and India TV, India 24×7 will compete with FTA channels like News Nation, News24 and India News.
The source said that the Hindi news genre is worth Rs 1,200 crore (Rs 12 billion), of which the FTA channels partake as much as Rs 550 crore (Rs 5.5 billion). It is this market that India 24×7 wants to capture. “There is a big fight between the top five and bottom six.
There is a good amount of money that is going towards the channels at the bottom six also. We want to have a better share of revenue in that market also,” the source added.
Zee Sangam was being headed by ZMCL editor of news operations Vasindra Mishra. There is no clarity yet on who will head the new channel.
Read more at: http://www.televisionpost.com/telev...onvert-zee-sangam-into-national-news-channel/ | TelevisionPost.com
The new channel will be inaugurated by Chandra on 24 October. India 24×7 will be a free-to-air channel that will be available across all platforms in the Hindi speaking market.
It will complement ZMCL’s Hindi news channel Zee News. Incidentally, India 24×7 will be the first news channel from Zee Media stable without the Zee brand.
“Zee Sangam is being converted into a national channel called India 24×7. The channel will be inaugurated by Subhash Chandra on 24 October,” said a source close to the development.
While Zee News competes with top channels in the Hindi news genre like Aaj Tak, ABP News, and India TV, India 24×7 will compete with FTA channels like News Nation, News24 and India News.
The source said that the Hindi news genre is worth Rs 1,200 crore (Rs 12 billion), of which the FTA channels partake as much as Rs 550 crore (Rs 5.5 billion). It is this market that India 24×7 wants to capture. “There is a big fight between the top five and bottom six.
There is a good amount of money that is going towards the channels at the bottom six also. We want to have a better share of revenue in that market also,” the source added.
Zee Sangam was being headed by ZMCL editor of news operations Vasindra Mishra. There is no clarity yet on who will head the new channel.
Read more at: http://www.televisionpost.com/telev...onvert-zee-sangam-into-national-news-channel/ | TelevisionPost.com
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