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>>India 24×7
Zee launches FTA Hindi news channel, India 24×7
Zee Media Corp Ltd has launched India 24×7, a national Hindi Free to Air (FTA) news channel today (Oct 24).
While the news genre is traditionally seen as largely an individual viewing space, India 24×7 wishes to create a family appointment viewing experience, noted a communiqué. Said Channel Editor, Vasindra Mishra “India 24X7 will choose clarity over aggression, Jankari over sensationalism. It endeavours to offer ‘distinctive news’ as opposed to breaking news, or sensational news. With our family viewing objective, the flavour of coverage will focus on the positive side of every story and also enliven us through its entertainment quotient,” adding: “If you look at existing news programmes, you will find that majority of the news channels are busy proliferating negativity in the society as if there is no hope available for them. But, India 24X7 believes in hope. We will try to fish out hope even from the tragic incidents.”
The channel will work on inventory of 12 minutes per hour giving more content and news to the viewers that brings knowledge and empowers them. The channel will be available on most leading cable and DTH networks.
http://www.mxmindia.com/2015/10/zee-launches-fta-hindi-news-channel-india-24x7/
Zee launches FTA Hindi news channel, India 24×7
![4e9f0a37c6dee22226c20980259fe065.jpg](/community/proxy.php?image=http%3A%2F%2Fimages.tapatalk-cdn.com%2F15%2F10%2F24%2F4e9f0a37c6dee22226c20980259fe065.jpg&hash=dea5d8b845058e853e130f959386d1fe)
Zee Media Corp Ltd has launched India 24×7, a national Hindi Free to Air (FTA) news channel today (Oct 24).
While the news genre is traditionally seen as largely an individual viewing space, India 24×7 wishes to create a family appointment viewing experience, noted a communiqué. Said Channel Editor, Vasindra Mishra “India 24X7 will choose clarity over aggression, Jankari over sensationalism. It endeavours to offer ‘distinctive news’ as opposed to breaking news, or sensational news. With our family viewing objective, the flavour of coverage will focus on the positive side of every story and also enliven us through its entertainment quotient,” adding: “If you look at existing news programmes, you will find that majority of the news channels are busy proliferating negativity in the society as if there is no hope available for them. But, India 24X7 believes in hope. We will try to fish out hope even from the tragic incidents.”
The channel will work on inventory of 12 minutes per hour giving more content and news to the viewers that brings knowledge and empowers them. The channel will be available on most leading cable and DTH networks.
http://www.mxmindia.com/2015/10/zee-launches-fta-hindi-news-channel-india-24x7/