“If you have a product that’s targeted well and the advertising reaches the target, it will do well. India is no longer a cheap market, you have to be very careful where you advertise,” advises Deepak Shourie, Director, BBC Worldwide Channels, South Asia. More
http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=6&news_id=44072&tag=36566&pict=
http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=6&news_id=44072&tag=36566&pict=
