Seeking Help India tour of Ireland 2023 live telecast

Why Sony is not interested for India matches? I think Sony dont have rights/deal with Ireland cricket board, its a Agency deal like productions company(TWI) have the International rights.
Sony, Star or Viacom 18 don't have Ireland, Zimbabwe, Bangladesh media rights, but Sony acquiring India tour only through agencies, that's the commitment they have with broadcasting rights selling agencies.

If I'm wrong Sony aired Zim Afro T10 Promos and almost confirmed they have rights. Don't know what happens last minute to Sony, later Viacom18 signed deal and aired Zim Afro T10 event matches.
 
India Vs Ireland T20i series live on Sports18, Jio cinema and DD sports 1.0(DD free dish only)
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