Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
The early ‘90s saw the emergence of Sun TV (Tamil), Raj Television (Telugu) and Asianet (Malayalam) which saw the rise of private television channels in South India. Similarly, throughout the ‘90s, along with a number of Hindi-language channels, several regional and English language channels flourished all over India. (Reuters)
The ‘India versus Bharat’ debate isn’t new; there are two sets of people residing in the country with different economical, sociological and psychological preferences. Whether it is a consumer product or a media network, customising the offering is crucial for survival when addressing these varied mindsets. Star India, Zee Entertainment Enterprises Ltd (ZEEL) and Viacom18 have, over the past couple of years, strengthened their might in the regional space to not only increase their respective bouquets, but also give a fight to all-powerful regional-first networks.
The early ‘90s saw the emergence of Sun TV (Tamil), Raj Television (Telugu) and Asianet (Malayalam) which saw the rise of private television channels in South India. Similarly, throughout the ‘90s, along with a number of Hindi-language channels, several regional and English language channels flourished all over India.
[http://images]
But the recent past has witnessed an uproar in the television space as more and more networks have entered and expanded their business in numerous languages. For instance, in 2015, Viacom18 rebranded its regional general entertainment channels (GECs), acquired from ETV in five languages under the Colors umbrella, in order to better monetise from the entire bouquet of channels across platforms. ZEEL too invested as much as `115 crore to acquire Odia GEC Sarthak TV owned by Sarthak Entertainment. The acquisition and rebranding exercises come with the agenda of looking at capturing a share of the fast growing regional entertainment market.
[http://images]
http://www.financialexpress.com/article/economy/regional-power-play/291337/
The ‘India versus Bharat’ debate isn’t new; there are two sets of people residing in the country with different economical, sociological and psychological preferences. Whether it is a consumer product or a media network, customising the offering is crucial for survival when addressing these varied mindsets. Star India, Zee Entertainment Enterprises Ltd (ZEEL) and Viacom18 have, over the past couple of years, strengthened their might in the regional space to not only increase their respective bouquets, but also give a fight to all-powerful regional-first networks.
The early ‘90s saw the emergence of Sun TV (Tamil), Raj Television (Telugu) and Asianet (Malayalam) which saw the rise of private television channels in South India. Similarly, throughout the ‘90s, along with a number of Hindi-language channels, several regional and English language channels flourished all over India.
[http://images]
But the recent past has witnessed an uproar in the television space as more and more networks have entered and expanded their business in numerous languages. For instance, in 2015, Viacom18 rebranded its regional general entertainment channels (GECs), acquired from ETV in five languages under the Colors umbrella, in order to better monetise from the entire bouquet of channels across platforms. ZEEL too invested as much as `115 crore to acquire Odia GEC Sarthak TV owned by Sarthak Entertainment. The acquisition and rebranding exercises come with the agenda of looking at capturing a share of the fast growing regional entertainment market.
[http://images]
http://www.financialexpress.com/article/economy/regional-power-play/291337/
